Hi!

I'm Iain Camacho, a product and UX designer with more than 13 years creative experience, including five years in leadership roles.

With a combination of user data, collaboration, and empathy, I craft powerful experiences for customers. My designs empower product development teams to deliver that same crafted value directly to their users.

My design process

One of the first questions I get when talking about being creative is “What is your design process?” Every design project is unique, but over the last decade, I have refined a repeatable yet flexible process that consistently yields positive results for businesses.

Discovery research

Crafting bespoke solutions to complicated problems requires a deep understanding of the problem, the people involved, and the desired outcome. I often say “if a clear solution isn’t presenting itself, we likely need more data…” and this shows in my process. I have developed and executed discovery research plans including (but not limited to) stakeholder interviews, user or customer interviews, surveys, product-data analysis, and even full design workshops.

Collaborative design

The design phase of any project is often where the magic happens and is always the most exciting to me! After a thorough analysis of all the data available, I start an iterative process based on collaboration. My first mockup will often be a crude wireframe that may not look flashy but is often a powerful conversation starter to bring the team together on an end solution.

User validation

Solution validation research is focused entirely on one thing: Confidence. I perform user validation on new designs to be able to take stock in the confidence we, as an organization, have that building this solution will actually solve user problems and, in the long run, make the company money.

Empower execution

Something that stands me apart from other designers is the care and craft I put into empowering the company to execute on validated designs. I work seamlessly with engineering resources to break down a complex design into actionable pieces. I partner with product management to prioritize those pieces in an order that delivers value to customers every step along the way.

Measure results

Data strategy can be one of the easiest things to overlook when thinking of building a product. However, as you make changes and iterate on your product, it is incredibly important to have a fresh supply of data about how your users are actively using the product.

Discovery research

Discovery research
Discovery research

Collaborative design

Collaborative design
Collaborative design

User validation

User validation
User validation

Empower execution

Empower execution
Empower execution

Measure results

Measure results
Measure results

Portfolio

I have been fortunate to work on projects in a myriad of industries: civic tech, education, fin-tech, and DevOps. Below are a few of my favorite projects, showing my design process in action.

I can state this plainly, Iain is by far the best UX designer I have worked with.

His focus on research, empathetic design, and fostering collaboration has resulted in a stellar product experience for GitLab users and a high-performing team.

Iain and I collaborated on multiple research projects, in which he led and synthesized the results in a digestible format for the entire team.

He also worked closely with both back and front-end developers on technical investigations and deep dives to ensure that the end user's voice and the experience were represented throughout the design process.

If given the chance, I would work with Iain again in a heartbeat and I would recommend him to any company looking to build world-class designs and highly-performant development teams.

- Tim R. Senior Product Manager @ GitLab
“I can state this plainly, Iain is by far the best UX designer I have worked with.

His focus on research, empathetic design, and fostering collaboration has resulted in a stellar product experience for GitLab users and a high-performing team.

Iain and I collaborated on multiple research projects, in which he led and synthesized the results in a digestible format for the entire team.

He also worked closely with both back and front-end developers on technical investigations and deep dives to ensure that the end user's voice and the experience were represented throughout the design process.

If given the chance, I would work with Iain again in a heartbeat and I would recommend him to any company looking to build world-class designs and highly-performant development teams.”

- Tim, Senior Product Manager @ GitLab
“Iain works hard to develop and drive his team. He takes time to follow up individually with his team members and genuinely cares about their success and well-being.

He is very passionate about improving workflows and processes and is always looking for ways to make not just his team but the entire organization collaborate more effectively.

As an individual contributor, Iain consistently and quickly delivered great, well-considered designs.”


- Arul, Director of User Experience @ Accela
“I had the pleasure of working with Iain for one year at GitLab, collaborating on several projects throughout this period. Iain was taking a role of a Senior Product Designer and was reporting directly to me.

Iain always stood out to me as a very user focused and empathetic product designer, with tons of tools and methodologies to better understand customer needs and communicate those back to the team. Iain takes a strong position of  product design expert and challenges the team to make the right decisions for the user.

Iain has a strong focus on building great relationships with his team (PM, Engineering, Designers) that results into a solid team collaboration and helps achieving great results fast. Iain is always open for sharing his broad knowledge and experience with others on the team, and has a great leadership potential. Iain earns my highest recommendation.”

- Nadia, Head of Design @ Moonpig
“Working with Iain is a delight! He brings strong design skills as well as a desire to deeply understand what end users need and want from a product. This combination results in designs which are highly effective and uncomplicated. His excellent interpersonal skills are always on display when working with his product managers, fellow designers, and the research team.

Iain has a thirst for knowledge and when presented with a new product group, dives into the existing data to understand the end users, their motivations, and gains a thorough understanding of the features and functions.

In addition to his kick-a$$ designer skills, Iain also has a head for research. It is effortless to collaborate with him on research methodology and approach. He keeps the research objectives in focus and ensures the methodology will deliver the right data needed to make the product and design decisions required.

Any company who has Iain on staff is a lucky one! You'll not only get a designer steeped in solid UX research methods, but a caring, intelligent teammate.”


- Lorie, Staff User Researcher @ OKTA
“Iain is an intelligent, articulate, excellent product designer.

Iain was a critical member of the Package Team and key contributor to the team’s development from completely new to a high performing team.

Introducing initiatives which improved not only the team's delivery but were then used broadly across the organization.

Working with Iain is a pleasure, he also happens to be an excellent human.”


- Daniel, Senior Engineering Manager @ GitLab

Photography

One of my passions is photography. I find the art of capturing a single moment to tell a story an incredible medium for exploring the world. Take a peek at some of the pictures I have taken on my travels.